I recently wrapped a full rebrand for the wonderful owners, Micha and Jennifer Cameron-Lattek, at Street 14 Coffee in Astoria, Oregon. One of the most beautiful and unique small towns on the Oregon Coast (or anywhere for that matter), Astoria is best known to outsiders as the place where “Goonies“ was filmed. I had the opportunity to spend several weekends in Astoria with Micha and Jennifer, getting to dig into the history of the town; I was taken back by its richness of place. Astoria still maintains a very direct link to it's earlier history of first inhabitants, fur traders, maritime traders, fishing, and early 20th century progress. We decided to offer some history lessons of our own and embrace the earlier days of St. 14, which served as the ferry terminal for HWY 101 from 1921-1966, when the Astoria–Megler Bridge was opened. This bridge helped complete U.S. Route 101 and linked Astoria with Washington on the opposite shore of the Columbia. Tapping into the roots of Astoria and their location, seemed like a perfect solution, and offered a wealth of historical reference.
Currently Street 14, offers one of the best coffee experiences on the Oregon North Coast. Their rebrand to a Cafe serves to usher in a full menu for breakfast, lunch, and dinner; utilizing fresh, local ingredients from the regions best farmers and producers. I couldn't be happier for them, and wish them the best of luck as they become one of the premier food destinations on the coast. If you ever visit Oregon or Astoria, be sure to put this place on your list of destinations to explore.
Stay tuned for more work as the project unfolds!