The Iconic Stumptown "brown kraft bag and coffee card" system is one of the most recognizable and equitable packages in the world of specialty coffee. Although loved by fans and Stumptown alike, the packaging had slowly begun to show its age and lack of consistency after a very solid 6 years on grocery shelves.
Stumptown internally explored many options, from simply functionally updating bag materials to a complete overhaul of the packaging system. After much exploration and deliberation we decided the best course of action would be to modernize the existing system, upgrade to higher-end printing techniques, update the color palette for increased shelf presence and readability, and to streamline the information on the cards, in order to better inform consumers of their coffee drinking experience.
In addition to an updated color palette, card redesign, and substrate update of the bags, the "Stumptown Coffee Roasters" logo (of which there were literally over 20 versions in use) were pared down and a family of primary, secondary, and tertiary marks to provide much needed consistency.
Brand Development, Packaging and Signage design for Stumptown Coffee's 2015 Seasonal, Winter Cheer Cold Brew.
Logo/Identity Development, Menu, and Signage for the restaurant that kick started the SE Portland/Division St. culinary renaissance (for good and bad).
Brand Identity development for Astoria's St. 14 Cafe (formerly St. 14 Coffee).
Cold Brew Identity Development and Package design for Stumptown Coffee Roasters. Original Stubby bottle, Cold Brew with Milk Cartons, Cold Brew Nitro cans, and shipping boxes.
Brand Identity development and packaging for a startup beverage company producing craft brewed ginger beer.
Back in 2009, Portland was a much different place (this statement almost goes without saying). Taxidermy wasn't quite yet a ubiquitous Portland decor choice, antlers on logos weren't really yet a thing, and the Mississippi district only spanned 3-4 blocks. At that time, I designed a logo for a start-up salon owned by two friends with a great sense of style and big ideas, who were taking a bit of a gamble opening a salon in a town full of salons. Since then, they have become one of Portland's most beloved full service beauty outposts, consistently winning or placing in every WW or Mercury reader's choice award.
Packaging concept for Stumptown Coffee Roasters and the Portland Timbers launch of 1975 Blend.
Illustration/design to commemorate the 15th Anniversary of Stumptown Coffee Roasters.
As the Creative Director and Designer for Stumptown from 2011-2014, I helped manage the brand through a period of unprecedented growth and expansion. I helped launch several new product lines from concept to implementation including Cold Brew, Cold Brew with Milk, all co-branded gear, and packaging projects.
Evan Kinkel - Project Coordinator, Jenny Censky - Production Designer, Illustrator,
Katie Bernstein - Social Media Manager
Brand Identity and Kickstarter development/launch for a manufacturer of handmade ceramic pour over coffee drippers.