Cold Brew Identity Development and Package design for Stumptown Coffee Roasters. Original Stubby bottle, Cold Brew with Milk Cartons, Cold Brew Nitro cans, and shipping boxes.
Stumptown Coffee Roasters - 2015 Brand Update
The Iconic Stumptown "brown kraft bag and coffee card" system (originally designed by OMFGco) is one of the most recognizable and equitable packages in the world of specialty coffee. Although loved by fans and Stumptown alike, the packaging had slowly begun to show its age and lack of consistency after a very solid 6 years on grocery shelves.
Stumptown internally explored many options, from simply functionally updating bag materials to a complete overhaul of the packaging system. After much exploration and deliberation we decided the best course of action would be to modernize the existing system, upgrade to higher-end printing techniques, update the color palette for increased shelf presence and readability, and to streamline the information on the cards, in order to better inform consumers of their coffee drinking experience.
In addition to an updated color palette, card redesign, and substrate update of the bags, the "Stumptown Coffee Roasters" logo (of which there were literally over 20 versions in use) were pared down and a family of primary, secondary, and tertiary marks to provide much needed consistency.
Stumptown Coffee Roasters
As the Creative Director and Designer for Stumptown from 2011-2014, I helped manage the brand through a period of unprecedented growth and expansion. I helped launch several new product lines from concept to implementation including Cold Brew, Cold Brew with Milk, all co-branded gear, and packaging projects.
Credits: Evan Kinkel - Project Coordinator, Jenny Censky - Production Designer, Illustrator, Katie Bernstein - Social Media Manager
Stumptown Coffee Roasters - 15 Years
Illustration/design to commemorate the 15th Anniversary of Stumptown Coffee Roasters.
Woodsman Tavern & Market
Identity and Menu system for the Woodsman Tavern and Market.
Packaging concept for Stumptown Coffee Roasters and the Portland Timbers launch of 1975 Blend.